The Institutional Yes is a Harvard Business Review interview with Jeff Bezos about the way strategies are developed at Amazon. I have written before about how the relentless customer focus translates into driving architecture and design using the “working backwards” approach. The interview with Jeff gives you more insight on the impact of customer focus on overall strategy and how it drives a culture of experimentation.

There is a fun quote at the end of article: “I always tell people that our culture is friendly and intense, but if push comes to shove, we’ll settle for intense”. Absolutely true. There is no lack of intensity at this company.